Lindsey Higgins

How the Instagram Algorithm can be Friend not Foe

The highly controversial Instagram updates of January 2018 have led to disgruntled superusers and baffled brands. It’s not that Instagram is just sassy and doesn’t want to be boxed in or has a fear of being predictable. The main goal for these updates is increased, varied, and extended engagement by users in the app. Instagram …

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Brandcestry

In 1919, with a penchant for the written word and a staunch refusal to settle for the norm, our founder’s great grandfather, Albert Thomas Rumbach, set out to join the burgeoning journalism industry and helped re-launch The Herald in quaint Jasper, Indiana. Since then, the daily newspaper has been growing, evolving and has become a cornerstone …

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What She Said // by Niche x W Minneapolis

About a month ago, a couple hundred go-getter women leaders in the Twin Cities Fashion, Design, Social Media industries gathered together at W Minneapolis and some pretty amazing things happened. There was an interactive panel discussion, a curated pop-up boutique featuring women-owned businesses, and like any good Sunday afternoon event will have, brunchie sips & …

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business enhancement

#wmplsXbyniche, 03.19.17

We like parties, hbu?! by Niche makes its public debut at #wmplsXbyniche 03.19.17 together with a free interactive panel discussion for Twin Cities women leaders at the W Minneapolis. As part of W Hotels global #WHATSHESAID initiative, locally-based industry experts will share business secrets in Fashion, Design, & Social media. Pop-up market to feature women-run local businesses, …

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Welcome to our blog, it’s #nichetomeetyou!

Hey! It’s #nichetomeetyou! Thanks for visiting our blog, we’re excited to have you join the conversation. Real talk. Your business is like no other. Your marketing should be too. Your brand probably started with one big light bulb moment that led to conversations and brainstorm sessions and suddenly, you were off the ground running with a …

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